Why Striive?

Striive is inspired by the power of coaching to get results.

Conor McCarthy

“If you want to go quickly, go alone. If you want to go far, go together.” - African Proverb

Striive is inspired by the power of coaching to get results.

We believe that the “science” of running is the easy part. We now have the tools and platforms to ensure we can track every part of our performance, from stride to sleep. Data is not the hard part. The hard part is the “art” of coached running and that’s where success lies. The shorthand for this is the relationship between coach and runner.

Striive was born of a need for expert guidance in a world of mixed-quality feedback on running best practice. It’s powered by trusted relationships between runner and coach, by a constant feedback loop and world-class expertise.

Our coaches walk the walk, and run the run. They were where you are now and have endured the paced miles to become natural experts.

The know intimately that every single runner is different. That’s why a lot of cookie-cutter training plans and advice might not suit you, and might even work against you. On your way to your “10,000 hours” of running expertise, what value do you place on the wisdom of someone who has already been there, felt the way you feel, stretched themselves just as you are doing?

It would be easy for us to regurgitate the existing research on why having a running coach works, but that’s not why we are here. We feel that most of those articles miss something essential. They miss the fact that the most important part of achieving your goals is believing you can.

Running coaches create better runners. That’s the change Striive is seeking to make.